I've always put a huge emphasis on creating a meaningful connection and telling an authentic story. And when it comes to genU, my connection and my story goes back to the very beginning.
"Karingal was established in 1952 when a group of Geelong parents formed a play group for their children, each with a disability. These parents wished to provide the chance for their children to have lives that would be fulfilling and would realise their abilities." — genU*
My grandmother Dorothy was one of those parents. My aunty Lesley was one of the original children for whom Karingal was formed. My father Wayne subsequently worked for Karingal for 10 years and then St Laurence Community Services for another 20+ years.
Lesley Murphy would go on to be made a life member of Karingal, honouring her unwavering 62-year contribution to the organisation and to the Geelong community. The only things she was more committed to were her family, and her relentless devotion to the Geelong Cats Football Club.
Karingal and St Laurence merged in 2016 to become Karingal St Laurence (KSL) and, in 2017, underwent an extensive rebrand to become genU.
I was grateful to work with genU Inclusion on the branding and various collateral for their Gourmet Food & Wine Trail fundraising events from 2017–2019. It was a meaningful opportunity to work with an organisation that has played a key part in my family's history.
*Excerpt taken from genu.org.au/about-genu-2/our-story
The Gourmet Food & Wine Trail began in 2017, and is a unique annual fundraising event designed to raise funds to upgrade supported accommodation for people living with disability.
Guests are treated to three mouthwatering courses across three amazing venues, showcasing the best local wine and produce, all while raising money for much needed housing upgrades.
Brochure and flyer design
*Photography in this case study supplied by genU and their event partners, and Unsplash.
I respectfully acknowledge the Traditional Owners of the land on which I work, and pay my respect to the First Nations Peoples and their elders past, present and emerging.