FAMILY-FRIENDLY FINE DINING
FAMILY-FRIENDLY
FINE DINING
Little. Red. Fox.
It's all in the name.
One day while out at the location, owners Adam and Gayle saw a little fox running across the landscape. Taking it as a sign, the name was locked in. This then helped everyone decide on the primary brand colour: red.
The restaurant's goal was to provide a welcoming, family-friendly environment paired with expertly crafted fine dining-style food, so the branding had to deliver on that aesthetic: sophisticated yet friendly.
Little. Red. Fox.
It's all in the name.
One day while out at the location, owners Adam and Gayle saw a little fox running across the landscape. Taking it as a sign, the name was locked in. This then helped everyone decide on the primary brand colour: red.
The restaurant's goal was to provide a welcoming, family-friendly environment paired with expertly crafted fine dining-style food, so the branding had to deliver on that aesthetic: sophisticated yet friendly.
Destination: Delicious.
Little Red Fox Eatery was located at a picturesque winery in Marcus Hill, Victoria. With a lush, rolling landscape and the (sometimes very) odd sculpture dotted around, it was definitely a feast for the eyes as much as the tastebuds.
The head of the fox logomark was designed to be used on its own as a location marker on maps and in other areas where a small mark would provide better recognition and clarity than the full logo.
The full logo design portrays a curled-up fox—a position into which foxes only go when comfortable and safe. The circular shape of the fox is inspired by the sun (to symbolise warmth and new beginnings) and a dinner plate (because restaurant). In colour psychology, red is also known to stimulate appetite.
Destination: Delicious.
Little Red Fox Eatery was located at a picturesque winery in Marcus Hill, Victoria. With a lush, rolling landscape and the (sometimes very) odd sculpture dotted around, it was definitely a feast for the eyes as much as the tastebuds.
The head of the fox logomark was designed to be used on its own as a location marker on maps and in other areas where a small mark would provide better recognition and clarity than the full logo.
The full logo design portrays a curled-up fox—a position into which foxes only go when comfortable and safe. The circular shape of the fox is inspired by the sun (to symbolise warmth and new beginnings) and a dinner plate (because restaurant). In colour psychology, red is also known to stimulate appetite.
Please, Sir, can I have some more?
Moooooooore?!
After a great but short-lived run, Little Red Fox Eatery closed permanently in 2018.
Please, Sir, can I have some more?
Moooooooore?!
After a great but short-lived run, Little Red Fox Eatery closed permanently in 2018.
What we did together:
Logo and brand identity design
Stationery design
Menu design
Wedding menu and place card design
Brand style guide
Gift voucher design
Website design
Copywriting
Signage design
*Photography in this case study supplied by Little Red Fox Eatery and Monika Berry.
Want to team up?
If you've got a project on the horizon, or aren't sure where to start, let's chat.
I respectfully acknowledge the Traditional Owners of the land on which I work, and pay my respect to the First Nations Peoples and their elders past, present and emerging.