SOFT CAFE

It's a new generation of Soft.

SOFT CAFE

It's a new generation of Soft.

Soft Cafe logo suite

Brand. New.
A [caffeine] hit in the making.

Soft Cafe has been a staple in Geelong for many years. But like me every single morning, the brand was in need of a pick-me-up. 

The updated brand identity aligns with the clean and modern aesthetic of the new cafe fitout, whilst reflecting the bright and passionate energy the new owners have brought to the business.

Meaningful in its simplicity. Effective in its focus.

Brand. New.
A [caffeine] hit in the making.

Soft Cafe has been a staple in Geelong for many years. But like me every single morning, the brand was in need of a pick-me-up. 

The updated brand identity aligns with the clean and modern aesthetic of the new cafe fitout, whilst reflecting the bright and passionate energy the new owners have brought to the business.

Meaningful in its simplicity. Effective in its focus.

A smile on your dial.

"Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." — Ferris Bueller

The curve in the Soft Cafe logo symbolises the three pillars of the business: drinks (a cup), food (a bowl) and service (with a smile). 

Teal is balanced, friendly and optimistic, inspiring calm and creativity. Paired with the cleanliness and purity of white, and the sophistication of grey, the palette refreshes, reinvigorates and modernises the branding for a new generation.

A smile on your dial.

"Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." — Ferris Bueller

The curve in the Soft Cafe logo symbolises the three pillars of the business: drinks (a cup), food (a bowl) and service (with a smile). 

Teal is balanced, friendly and optimistic, inspiring calm and creativity. Paired with the cleanliness and purity of white, and the sophistication of grey, the palette refreshes, reinvigorates and modernises the branding for a new generation.

Soft Cafe logomark
Soft Cafe logo family
Soft Cafe colour palette
Soft Cafe desktop responsive website
Soft Cafe tablet responsive website
Soft Cafe menus
Soft Cafe poster
Pouring a coffee
Soft Cafe signage

Please, Sir, can I have some more?
Moooooooore?!

Continue your Soft journey at softcafe.com.au.

Please, Sir, can I have some more?
Moooooooore?!

Continue your Soft journey at softcafe.com.au.

What we've done together: 

What we've done together: 

Logo and brand identity design
Stationery design
Menu design
Brand style guide
Gift card and loyalty card design
Packaging and label design
Website design
Copywriting
Signage design
Brochure, flyer and poster design
Advertising and social media content design

*Photography in this case study supplied by Soft Cafe and The Wild Social.

Want to team up?

If you've got a project on the horizon, or aren't sure where to start, let's chat.

I'm usually sitting at a desk here:
15 Pakington St. Geelong West
+61 401 159 626

But really, I spend most of my time here:
Instagram  /  Twitter  /  Facebook
@tellmefutureboy everywhere

I respectfully acknowledge the Traditional Owners of the land on which I work, and pay my respect to the First Nations Peoples and their elders past, present and emerging.